Last updated: October 2026
This Privacy Policy describes how Arien Department SAS, trading as Fratelli Arena (“Fratelli Arena”, “we”, “us” or “our”) collects, uses, stores and discloses personal data when you visit fratelliarena.com, purchase our products, create an account, contact us or otherwise interact with our Services.
We process personal data in accordance with applicable data protection laws, including Regulation (EU) 2016/679 (“GDPR”) and applicable Italian data protection legislation.

1. DATA CONTROLLER
Arien Department SAS
Trading as Fratelli Arena
Via Salutati 7
20144 Milano (MI), Italy
VAT No. 13325130964
Email: info@fratelliarena.com

2. PERSONAL DATA WE COLLECT
Depending on how you interact with our Services, we may collect:
name and surname;
billing and shipping address;
email address and telephone number;
account and login information;
order and purchase information;
payment confirmation and transaction information;
return, exchange and refund information;
customer service communications;
information voluntarily provided by you.
Payment information may be processed directly by our payment service providers. Fratelli Arena does not necessarily receive or store complete payment card details.
We may also automatically collect technical and usage information, including:
IP address;
browser and device information;
operating system and network information;
pages viewed and website interactions;
shopping cart activity;
referring URLs;
cookie identifiers and similar technologies;
information concerning interactions with our advertising, where permitted.
We may also receive information from third parties including Shopify, payment providers, shipping and logistics providers, fraud prevention services, analytics providers and advertising or marketing partners.

3. HOW AND WHY WE USE YOUR PERSONAL DATA
We process personal data for purposes including:
Orders and purchases: processing payments, preparing and shipping orders, providing delivery updates and managing returns and refunds.
Legal basis: performance of a contract.
Customer service: responding to enquiries, complaints and requests.
Legal basis: performance of a contract and/or our legitimate interests in providing effective customer service.
Legal and accounting obligations: complying with tax, accounting, administrative, consumer protection and other legal requirements.
Legal basis: compliance with a legal obligation.
Security and fraud prevention: protecting our website, customers and business and detecting suspicious or fraudulent activity.
Legal basis: legitimate interests and, where applicable, legal obligations.
Marketing communications: sending promotional communications where the necessary consent has been obtained or another lawful basis expressly permitted by applicable law applies.
You may withdraw consent or unsubscribe from marketing communications at any time.
Advertising and personalisation: where required by law, analytics, advertising and personalisation technologies will be used only after obtaining the required consent.

4. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate our website and provide essential functionality.
Some cookies are strictly necessary for functions such as security, checkout, shopping carts and user preferences.
We may also use analytics, advertising or personalisation cookies and similar technologies.
Where consent is required by applicable law, non-essential cookies and tracking technologies will only be activated after consent has been provided.
You may accept, reject or manage non-essential cookies through the cookie consent tool available on our website and, where supported, modify or withdraw your choices later.

5. HOW WE SHARE PERSONAL DATA
We may disclose personal data where necessary to:
Shopify and other website/e-commerce providers;
payment processors;
couriers and logistics providers;
IT, hosting and security providers;
professional advisers, accountants and legal advisers;
customer service providers;
analytics providers;
advertising and marketing partners, subject to applicable consent requirements;
public authorities where disclosure is legally required.
These parties may act as processors on our behalf or, in certain circumstances, as independent data controllers.

6. INTERNATIONAL DATA TRANSFERS
Some service providers may process personal data outside the European Economic Area (“EEA”).
Where personal data is transferred outside the EEA, we use appropriate safeguards required by applicable data protection law, which may include adequacy decisions issued by the European Commission or the European Commission's Standard Contractual Clauses.
Additional safeguards may be implemented where required.

7. DATA RETENTION
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, tax, accounting and regulatory obligations.
Retention periods vary according to the type and purpose of the information.
Order, transaction and invoicing information may be retained for the period required by applicable law.
Customer service communications may be retained for the period reasonably necessary to manage the request and protect our legal rights.
Account information may be retained while an account remains active and thereafter where required for legal or legitimate business purposes.
Marketing data will generally be processed until consent is withdrawn, an objection is made or the information is no longer necessary for the relevant purpose, subject to applicable requirements.
When information is no longer required, it will be deleted or anonymised where appropriate.

8. YOUR RIGHTS
Subject to applicable law, you may have the right to:
access your personal data;
correct inaccurate or incomplete data;
request deletion;
request restriction of processing;
object to certain processing;
request data portability where applicable;
withdraw consent at any time where processing is based on consent;
object to direct marketing;
lodge a complaint with a competent supervisory authority.
Where applicable, you may also have rights regarding decisions based solely on automated processing that produce legal or similarly significant effects.
To exercise your rights, contact info@fratelliarena.com.
We may need to verify your identity before processing certain requests.

9. COMPLAINTS
If you believe your personal data has been processed in violation of applicable law, you have the right to lodge a complaint with the competent supervisory authority.
In Italy, the competent authority is the Garante per la protezione dei dati personali.
You may also have the right to contact the supervisory authority in the EU/EEA country where you normally reside, work or where the alleged infringement occurred.

10. CHILDREN'S DATA
Our Services are not directed at children and we do not knowingly collect children's personal data in circumstances prohibited by applicable law.
If you believe a child has improperly provided personal data to us, please contact info@fratelliarena.com.

11. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices of independent third parties and encourage users to review their privacy policies.

12. SOCIAL MEDIA
Fratelli Arena maintains profiles on social media platforms, including Instagram and TikTok.
When you interact with these profiles, the relevant platform may independently process your personal data according to its own privacy policy.

13. DATA SECURITY
We implement appropriate technical and organisational measures designed to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.
However, no electronic transmission or storage system can be guaranteed to be completely secure.

14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our practices, technologies, Services or applicable legal requirements.
When updated, the “Last updated” date will be revised and any additional steps required by applicable law will be taken.

15. CONTACT US
Arien Department SAS
Trading as Fratelli Arena
Via Salutati 7
20144 Milano (MI), Italy
VAT No. 13325130964
Email: info@fratelliarena.com